Everyone wants
more search traffic. The problem is not everyone gets it. 90% of the bloggers
never get more than 100 visits a day from search engines. That’s a sad truth.
If you don’t get enough traffic from search engines, you can’t make more sales
or increase your brand. So how do you increase search traffic? The simple answer is: get
backlinks. The more links you get the more traffic you will receive
from search engines.
Why Do We Need Backlinks?
Backlinks are considered as votes by search engine crawlers. More the links that pointing to your sites, the more weightage your blog pages will have in search results. You tend to get better search rankings by having quality links.There are two types of Backlinks
·
Dofollow: These are the links you should be
building. Dofollow links mean, they tell search engines to follow them. If an
authority site gives you a dofollow link, your traffic for that page will
improve in no time.
·
Nofollow: Nofollow links means, they say to search
engines that the links should not influence the ranking of the link’s target in
the search engine’s index. So they are actually of no use but they still
matter. For instance, all social media links are nofollow but still search
engines give them some weightage that boost your rankings.
So both the dofollow and
nofollow links are essential.Now let us discuss How to Create Quality Backlinks to Your Blog?
How To Create Quality Backlinks To Your Blog?
1.Use Your Product Reviews Smartly To Get Backlinks
The clever way that is known by few people to
get back links from authority sites is to write product reviews. Wondering how?
Recently, when in-depth review of SEMrush was wrote and emailed them about the
review. Guess what? They not only tweeted it but they actually linked to it
from their own blog. Not only got “targeted people” to read the SEMrush review
but also a link from a great product site.
You can do the same
and here’s how.
Next time, you write a
product review, make it highly informative and more detailed. Aim for 2000
words if possible with lots of screenshots.
Then, email the
developers of the products you are going to recommend. And ask them to share or
link to your product review posts. If they like it, they are sure going to link
to it.
Liked the tip? Now,
let’s move on the next strategy to get quality links to your blogs.
2. Guest Posting Is NOT Dead!
As Matt Cutts said “guest
blogging is not dead”, only the spam guest
posting is dead. If you write helpful guest posts that truly solve others
problems, they always rank well in search results and bring them more traffic.
It’s as simple as that.
Guest posting is still
the most effective and widely used way to create quality backlinks.
Once you land on a top blog with your guest posts, it sends you huge amounts of
traffic, subscribers, sales and more importantly great link juice.
So make sure to write at least 2 guest posts
for top blogs every month and within a year, you will have a great domain
authority and possibly see a huge traffic growth from search engines.
3. Create Compelling Infographics
Did you know you can
turn images into quality backlinks?
They are beautifully
explained in simple images. The information in Infographics is not only easy to
understand but it gets shared on social media and frequently linked from other
blogs.
Just make sure to
create a embedded code at the end of your Infographics design to let others
easily link back to your sites.
You can use tools like
Photoshop, Gimp or hire a designer to design stunning Infographics. But if you
can’t afford paid designers or not good at Photoshop, try Canva. It’s a simple image
editing tool that helps to create Infographics easily even if you don’t know
how to design!
4. Video Marketing
YouTube is the second
biggest search engine after Google.
There are thousands of
marketers who are diving into video marketing to build backlinks and followers.
Videos are easy to watch and much easier to digest information when compared to
textual content.
So how create
backlinks with videos? If you are a newbie, instead of directly jumping into
video marketing, I suggest you the following.
·
Start a YouTube
channel, find out your top performing posts that send you more traffic from
Google and make videos around them.
·
And make sure to add
links to those posts from the description of the videos to drive traffic from
YouTube to your blogs and build backlinks.
5. Start Using Skyscraper Technique
One of the easiest ways
to attract more backlinks to your own blogs is to write epic posts that
naturally attract links from other blogs. How can you do that?
There’s a proven
strategy called Skyscraper technique that helps you get quality links to your
blogs with your own content.
This strategy was
originally coined by Brian Dean from Backlinko who himself used it to grow his
traffic to a large extent.
Here are the 3 steps
involved in it.
1. Finding content that is popular in your
industry.
2. Making it better, detailed, compelling and
helpful.
3. Promoting it to the right people to reach
wider audience.
Here’s the detailed
guide for beginners to use this
technique to get more backlinks.
6. Fixing Broken Links Of Others Sites
One smart strategy
most SEO experts and link building enthusiasts use is broken link building
strategy. It is finding broken links in other blogs (be it popular blogs or new
blogs) and then emailing the blog owners to fix them and asking them to replace
the broken links with their own links.
That way you will have
more chances of building links in the place of broken links to increase your
search rankings.
So how can you find
broken links on other sites.
You can either use
Screaming Frog or Xenu’s Link Sleuth tool to easily discover the broken or dead
links on any blog or website. Once you find the broken links, make sure to
email to the blog owners and if they are relevant (broken links), suggest him
to replace it with your links.
They will surely do it
if they find your links relevant and informative.
7. Email Outreach
If you want to get
more links to your blogs, you need to ASK others to link. One of the most
effective ways to do that is to contact others via emails. Email is the best
form of marketing and when it’s done right, you can get what you want.
Be it getting more
shares, sales or links.
Here are two tips that
help you create quality links using email outreach.
·
Before asking anyone
to link to your blogs, make sure to link to them first. This reciprocity always
work like a charm.
·
Use killer subject
lines that create curiosity. If your subject lines are boring, nobody’s
bothered to even open them.
8. Social Media Is The New SEO
As I said in the
beginning of the article, although social media links are considered as
nofollow links but they still matter. Google considers social shares as a part
of their ranking systems. So when you are trying to rank for any keyword, if
you get more social shares on it (be it Facebook shares, tweets, Google+
circles), it ranks well in search results.
9. Interlinking As Essential As Getting Links From Other Sites
Have you ever asked
yourself how to create your own backlinks to increase your search rankings? Is
that really possible?
Yes, interlinking is the key. Linking to your own blog
posts is the surefire way to increase search engine crawlability on your sites.
Whenever you link to one of your older and relevant blog posts, it adds weight
for the particular keywords you are trying to rank for.
It helps to boost your
search visibility in the long run and search crawlers frequently crawl your
sites whenever you link to your own posts. So from next time, whenever you
write a new post, before publishing it, make sure to interlink to the relevant
links from your own blog to pass link juice.
10. Be Active On Quora
Did you know Quora?
It’s the biggest Q & A based community where millions of talented people
write answers ranging from Aerospace to fitness to marketing. To put it simply
about Quora, where people ask questions on various topics to get answers from
intellectuals.
It’s just like a
Yahoo! answers but the Quora community is much more informative where you can
gain more knowledge on any field.
Once you sign up for
Quora (free to join), pick and follow the topics you are interested in and you
will be able to get the feed of questions and answers related to them.
For instance, SEO is
my favorite topic and when I want to know what my target audience are searching
for topics around it, here’s what Quora shows to me.
Now, you will know the
questions that make your target audience curious. Start creating content around
those topics on your own blog and once you are done, answer the same questions
and Quora. But don’t give detailed information, instead send them to your own
blog pages where they can find full information.
That way you are not
only helping the Quora community but also driving traffic to your own sites by
building quality links from Quora! That’s a win/win approach.
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