Introduction:
Planning to launch a new
website? Hired professionals to code and design your site? But, there is
something more to it! Yes, the optimisation role! The SEO factors must be considered
while you are developing your website. No longer a well-developed website can
fetch you the expected results. With the rising tough competition, there has
been a rise in the web standards as well. Ranking on the first page of
Google is no longer a cake walk. The newly set parameters and the
algorithms ensure that justice is done with the best ones. Here are 10 SEO tips
and tricks for a new website:
1.Pick your keywords:
You might have a business
objective but you equally need business keywords. Your website has to be
keyword optimised to be ranking on the first page of Google. Find
out the keywords that are being searched for and will help you to get some
leads. Use the SEO Keyword research tools to pick some of the high-end
keywords. You can check the monthly search volume of the keywords and the
bidding price.The tool will generate the ideas and you can analyse the keywords
before preparing the list for your website. The long tail keywords and
behaviour analysis can help you to get a Ranking on the first page of google
and a higher web rank.
2.Content – Nail it:
You cannot publish a generic
content and expect the readers to admire it. There has to be something sexy
about your content. Needless to say that your content has to be original and
well-researched. If you had an idea of copying the content from your
competitors’ website, kindly drop it off! Google hate plagiarised content.
Avoid poison words and no keyword spamming plz!
Add anecdotes and quotes to
your content. Ensure that the statistics and the reference links are picked
from the right source. Add some visual examples to support your content.
Appreciate readers for posting their views and sharing your content. In short,
allow the content to rule your web pages.
3.Optimising the pages:
Every page must possess a title
of 70 characters and a meta description of 160 characters. Insert primary
keywords in your title as well as the meta description. Keep the limit within
the set characters. Add call-to-action in your meta description so that the
visitors are curious to click the link to find out more about your content.
Make sure the meta tags and HTML titles are different for each page. Avoid
using the same keywords for all the pages.
Add Header tags to all the
pages. The H1 tag is the mandatory one. Assign the most important keyword to H1
tag.
Never ignore the power of Alt
attribute. Alt Tag must be added to all the images and assign relevant
keywords to it. Google never crawls images.
4.Page speed:
The developers are so focussed
on coding such that the page speed is neglected most of the times. Every single
link and pages must be able to load in seconds to avoid the waiting time of the
visitors. If your page is taking excess time to load, your bounce rate is sure
to go high. There are several sites that can reveal the page speed. Hence, check every page
individually before the site goes live. A page speed is an important
criterion in order to get a higher ranking on the first page of
Google.
5.Internal linking:
Why trouble visitors when you
can give them an easy access to your web pages? Link all your pages internally.
Hyperlink the keywords that would help the readers to get more information
about your products and services. You can go with 2-3 hyperlinks per page.
Internal linking helps in increasing the credibility of the website.
6.Be at par with the algorithm standards:
Google has set certain
conditions to get ranked at the top. There are millions of Google users and
disappointing the users will pull down the credibility of the search engines.
Hence, the algorithms! Google Panda and Hummingbird prevents
the spammers to build online credibility. Keep a check on the latest algorithm
and develop your website accordingly.
7.Redirects:
Check for the broken links in
your web pages and fix it. If you are facing 404 error, do the needful
changes.
8.Responsive website:
The mobile users have increased
and your website has to be responsive. Sorry, no choice! A responsive website
is compatible with all the screen layouts, leaving the users with a wonderful
experience.
9.Sitemaps:
Link all your pages to the
Sitemaps to make sure that all your pages are crawled by Google Search engine.
Both XML and HTML sitemaps must be added.
10.Add Robots.txt:
Add Robots.txt to ensure that
all your pages are crawled and indexed. It is an invitation to the search
engines to have a look at your pages.
These are 10 quick SEO tips to
be followed to ensure that you do not leave any loophole to be ignored by the
search engines. Ranking on the first page of Google is the
dream of every web owner. If you are one amongst them, prioritise SEO and
ensure that you go through the entire SEO checklist for your new website.
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