One of the greatest way to increase traffic to your website from organic traffic is to increase the number of pages on your website that can rank for your important keyword terms. Take a look at where you can add new category pages, new blog posts, or new pieces of attractive content (visuals, quizzes, etc) to target specific keywords.
Optimize Old Content
Because you are tracking your keyword
rankings, you can find the keywords that you rank near the bottom of the first
page and go add useful content to those pages to help them rank better. Google
consider updated and new content over old stale content.
Launch New Products
A great way to attract new users to your
company or website is to launch products that meet their needs. The great part
is that you can often charge for these as well and make money will getting new
users into your full conversion funnel.
Create Online Courses
The great thing about the Internet is that
you can publish any type of content you want. If you create longer form contents
like courses that target both user needs and specific keyword phrases and also you
can drive more traffic to your site and alter them into email addresses that
you can then take down your funnel.
Write Guest Posts
SimilarWeb is one of the example,then you
can find sites related to yours. They posess your audience you can usually get
content onto their site that helps them to build traffic on the other hand can
get access to the new audience.
Accept guest posts
Many sites want links for SEO purposes and
access to your customers.if they are not a direct competitor, let them guest
post on our site! Then they are invested in our company and will promote the
content that they’ve produced, which also gets us in front of their own
audience.
Launch Infographics
If we have a graphic designer in our
company or can find one online, create useful graphics that tell a story and
help people see our content in a new way. Do outreach for links, promote on
Pinterest, etc.
Give Podcast Interviews
These days generally podcasting used, and
one of the best way to grow a podcast audience is to invite influential people
onto our podcast. Think about it like audio version guest posts. So, get one or
two podcasts under our belt (or launch our own) then start targeting podcast
producers to get onto their shows.
Social advertising
Social advertising on Facebook, Twitter,
and other networkds is still relatively cheap today as compared to Adwords.
lots of of them also allow us to segment down by demographics or target by
keywords so that we can hit our ideal audience.
PPC
PPC is best used for conversion-oriented
keywords, which is great because it gets you a new audience which is also ready
to convert.
Create and Sell Courses
What better way to show your expertise and
get people reading all of your content than to teach what you already know? If
you have a ability, to create a course to teach it then sell it on places like
Udemy while simultaneously selling it on your site from a page targeted towards
a high volume keyword for SEO.
Partnerships
Especially in B2B spaces, partnerships can
be gold for customer acquisition. Build out referral programs with
complementary companies to yours and try to funnel some of their traffic back
to your site, either through website mentions or even their email marketing.
Link acquisition
This feels like an old school tactic, but
it’s still true that the more links you have to your site, the better your site
will rank. So obtain links to your site from content, from relevant resource
pages on other sites, and from outreach that you do.
Create satellite
websites
If your main website is around one niche
yet you operate in many niches, you can build out websites specifically
targeted at those other niches and use them to funnel traffic to your other
sites. You need to reveal that you own those other sites, but this is a great
way to spread the organic reach.
Speed up your website
A quick site not only converts better, but
on a big site you will also get more organic traffic because the search engines
are able to crawl your site faster and find more content. Start with switching
hosts then optimizing your code, all while making sure you are using aggressive
caching and a content delivery network (CDN).
Do new keyword research
If you’re really under pressure to increase
traffic to your site, go do new keyword research to get new content ideas, then
go back to point 1 above and create new content!
Target the longtail of
keywords for SEO
You
can target longer tail which are often much easier to rank for if you don’t
have a very strong website,. By using this you can start building up a base of
content that you can then use to earn links and propel rankings for more
competitive terms.
Create videos for
YouTube
If you can create videos in a
cost-effective manner, YouTube is a great distribution platform. It takes time
to build the channel but has a huge audience if done well.
Run YouTube Ads
Can’t create videos, but there are videos
on YouTube that your target audience watches? You can run YouTube videos.
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