
SEO is a process of making visibility of one’s website
or a web page in a SERP which
is done organically. And coming to keywords, while the audience is looking for
the particular thing they will type related words, those are considered
as keywords.For every blogger, writing articles is a very big task.
If the blogger writes an article which
is not read by anyone is waste of time and energy which does not give any
returns.
And search
engine optimization professionals use to find and research
alternative search terms that people enter into search engines.
For every blogger, writing articles is a very big task. If
the blogger writes an article which is not read by anyone is waste of time and
energy which does not give any returns.
Come let us see the journey to discover
profitable SEO
1.Search console
If
you are a blogger or a webmaster, I am sure you have a Google search console
account. But have you checked the Search Analytics (beta) feature inside
your search console dashboard?
Search
analytics will show you details about keywords, clicks, impressions and
average position of your site
for a particular keyword in the Google search results.
It
will show you the keywords that triggered an impression of your site’s result,
even if no one clicked on it. Click on ‘Search Analytics’ under the ‘Search Traffic’ tab.
You
will get options for selecting clicks, impressions, and CTR. Just select
Impressions and CTR. You can leave the others unchecked.
Click
on Download at the bottom of the page. Save it to Google
Docs.
We
are exporting this data to do some analysis that will result in new
keyword discovery. It is not possible to do the keyword analysis within
the webmaster tools dashboard, and you need to export the data to
Google sheets.
2. Discovering New Keywords
Start
looking at the top 100-200 keywords. You will find out that many keywords are
highly related to the pages that you have already
published, BUT you will also discover keywords in this report that
is not directly related to the article topics on your website.
You
will see keyword variations and some keywords that are not
relevant to your pages, but people search for it and end up clicking on your
website!
This
happens because when someone searches for something Google will never show
partial results (like 2-3 links alone). Google search will always try to fill up the entire
page with relevant results, even if the relevancy goes down drastically
after the 1st or 2nd result.
So if
someone searches for a certain keyword and if there is no relevant result for it, Google would
have shown your page even if the relevancy is very, very low.
Whenever you are digging for profitable niche keyword in
Google Keyword Planner, make sure to remember these below two points.
1.
Low Competition Keywords with High CPC (Useful for
Niche Marketers)
2.
Low Competition Keywords with Low CPC (Useful for
SEO projects/clients)
You
have to always make sure to find low competition keywords for better
conversions and leads. Don’t aim for high competition keywords, as 90% of them
are already occupied by bigger brands. You might be wondering what is this
low/high competition keywords in Google Keyword Planner? Well, though Keyword
Planner doesn’t give you a direct hint on targeting a low/high competition keyword, you can
still analyze it with a simple CPC technique.
3. Finding Low Competition Keywords with High/Low CPC
You
have to analyze the potential of a keyword by pushing it into advanced keyword
research strategies. If you are digging out keywords for a potential customer, always keep an
eye on how to convert that keyword into a niche marketing website if irrelevant for the
client. This way you can find gold nugget keywords in long run. Whenever we are
talking about CPC in our keywords, make sure you have on Google Adsense account with you.
If you don’t have one, then check this article to Get your Google Adsense
approved within 3 days.
Whenever
you find a closely related term or phrase matching your high CPC goal, then
make sure to note that keyword for your next article on your blog. Doing this
will gradually increase your Adsense earnings and also allow you to link back
to your potential SEO customers. This win-win strategy will make you rich,
popular and trustworthy. So let’s find out how you can find low competition
keywords with high CPC.
1. .Log into Google Keyword Planner and
Click on “what would you like to do?
2 2. Enter one or more seed keywords to
proceed further.
3 3.You can ignore”Your Landing Page” and
“Your product category”
4 4. Enter your Targeted Location, Language
to proceed further.
5. 5. You can enter an optional negative word
to eliminate unwanted keywords.
6. 6. Assign your Keyword Filters with Average
Monthly Searches, Average CPC.
7. 7. Assign keywords in your include and
exclude search to dig down the keywords in detail.
8. 8. Click on Get Ideas.
Conclusion:The keyword is an important part of digital marketing
strategy for business. Keywords help us to know customers wants and what are
the words that are used by the customer for searching product/service. You have
to use the words that your customers use; else you will not be able to make the
connection with them.
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